Ash Armstrong is an experienced automotive professional with a strong track record in customer consultation, key account management, and fleet aftersales. Currently serving as eConsultancy Manager at Daimler Truck UK, Ash plays a pivotal role in supporting customers and dealers on their decarbonisation journey, providing expert guidance on transitioning from internal combustion engines to battery electric vehicles. His previous roles include Key Account Manager at Daimler Truck UK and Aftersales Key Account Manager at Mercedes-Benz Cars UK, where he managed major fleet accounts and led initiatives to streamline customer and dealer interactions. Ash is known for his customer-focused approach and deep understanding of the commercial vehicle sector.